The United Kingdom is the world's 6th biggest tourist destination, with over 40 million visiting in 2018. US$31.93 billion was spent in the UK by foreign tourists in 2017. VisitBritain data shows that the USA remains the most valuable inbound market, with American visitors spending £2.1 billion in 2010. Nevertheless, the number of travellers originating from Europe is much larger than those travelling from North America: 21.5 million compared to 3.5 million American/Canadian visitors.
The country's principal tourist destinations are London, Edinburgh, Oxford, Cambridge, York, and Canterbury.
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