In the rank of world tourism, Malaysia has been placed at 9th position in tourist arrivals. The Travel and Tourism Competitiveness Report 2017 ranks Malaysia 25th out of 141 countries overall, which was the fifth best in Asia.
The government pushed to increase tourism in Malaysia in an effort to diversify the economy and make Malaysia's economy less dependent on exports. Tourism has become Malaysia's third largest source of foreign exchange income, and accounted for 7% of Malaysia's economy as of 2005.
The government agency in charge of promoting tourism in Malaysia is Malaysia Tourism Promotion Board (MTPB). It works under the guidelines of Malaysia Tourism Promotion Board Act, 1992.
In 1999, Malaysia launched a worldwide marketing campaign called "Malaysia, Truly Asia" which was largely successful and brought in over 7.4 million tourists. The extra revenue generated by tourism helped the country's economy during the economic crisis of 2008.
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