The tourism industry in Colombia was contributing US$5,880.3bn (2.0% of total GDP) in 2016. The jobs created by was 556,135 jobs (2.5% of total employment) in 2016. Responsible tourism became a peremptory need for Colombia because it minimizes negative social, economic and environmental impacts and makes positive contributions to the conservation of natural and cultural heritage.
Colombia has major attractions for a tourist destination, such as Cartagena and its historic surroundings, which are on the UNESCO World Heritage List; the insular department of San Andres, Providencia y Santa Catalina; and Santa Marta and the surrounding area. The coffee region is also a very popular destination, especially the city of Armenia and its surroundings. Fairly recently, Bogota, the nation's capital, has become Colombia's major tourist destination because of its improved museums and entertainment facilities and its major urban renovations, including the rehabilitation of public areas, the development of parks, and the creation of an extensive network of cycling routes. With its very rich and varied geography, which includes the Amazon and Andean regions, the llanos, the Caribbean and Pacific coasts, and the deserts of La Guajira and Tatacoa Desert, and its unique biodiversity, Colombia also has major potential for ecotourism.
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